Florina PÎNZARU. National School of [email protected] Abstract Manual de marketing: principii clasice si practici actuale eficiente, Florina Pinzaru. National AG Andrei, A Zait, EM Vătămănescu, F Pînzaru Manual de marketing: principii clasice şi practici actuale eficiente. F Pînzaru. Florina Pinzaru CV Hapenciuc, F Pînzaru, EM Vatamanescu, P Stanciu Manual de marketing: principii clasice şi practici actuale eficiente. F Pînzaru.

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Strategica Call for Papers more. The distinction between the two approaches is based on a step-bystep touch of the specialized markets versus a straight forward venture into far-away markets with a view to obtain higher profits.

The rapid social and economic transformations have imposed the assumption of an integrative perspective, especially to the organizations oriented to ensure their viability on the market and industry. However, the success of several projects focused on emotional approach in recent years concentrated on the rediscovery of past and present stories of the Romanian capital, lead us to believe that the city brand built manaul stories has a real potential.

Apr 20, Conference Start Date: Knowledge management across the organization: Add Social Profiles Ed, Twitter, etc. At the theoretical level, we emphasize the relationships between CR and IC and we highlight the mediating role of the organizational values. Articles Cited by Co-authors. Word-of-mouth generation and brand communication strategy: The present paper aims to briefly present the models used by the countries that joined the Euro zone afterin fixing the central parity and the evolution of the local currency towards Euro, when participating in Exchange Click here to sign up.

Going international versus going global. Management Dynamics in the Knowledge Economy 2 1, Some attempts have been made in order to link CR and intellectual capital IC but the focus was mainly on the characteristics of the second concept.

From conjunctural urban storytelling to city branding: Dde study aims at offering a model of efficient internal marketing specific to multicultural organizations. Dee Dynamics in the Knowledge Economy 3 4, Some themes seem to be particularly important, especially those related with the challenges universities face. The emphasis was laid on European steel pipe SMEs, whose managers responded to a item questionnaire regarding their market strategies and experiences.


Florina Pinzaru | Scoala Nationala de Studii Politice si Administrative –

This paper highlights that even if some interest has been given to the new developments in marketing, the theoretical foundations are still weak but the efforts go towards including the relationship concept in the marketing paradigm. Special consideration is given to the role of the Internet in learning, while the strategies for increasing knowledge creation and knowledge acquisitions through the Internet are lesser discussed.

Academic literature, both socio-human and economic profile, approached pretty much the subject of the city brand, usually in the broader context of analysis concerning national and local brands.

The system can’t perform the operation now. Converging sustainable entrepreneurship and the contemporary marketing practices. Even if applying relationship marketing could prove to be limited for some organizations, the marketimg trends ask for a reevaluation of marketing approaches towards a business philosophy based on networks of relationships. The following articles are merged in Scholar.

Florina Pinzaru Manual de MRKT 1

Therefore, knowledge management is at home in universities. Over the past years, the issue of sustainable entrepreneurship has coagulated multiple research interests due to manuap fact that it integrates three main pillars, namely human pinzzaru management people and the concerns for planet protection and for the economic effectiveness sustained by profit.

They are places of learning, but also of research, of innovation, of capacity building as well as, increasingly more, of entrepreneurial progress. One of the effects of economic globalization One of the effects of economic globalization is undoubtedly the development and expansion of corporations more and more visible in various countries.

While members of the common identity groups report feeling more attached to their group as a whole than to their fellow group members and tend to perceive others in the group as interchangeable, in bond-based attachment people feel connected to each other and less to the group as a whole, loyalty or attraction to the group stemming from their attraction primarily to certain members in the group.

Foreword Strategica more. Starting from this premise, the paper intends to analyze the business internationalization versus business globalization perspectives assumed by managers of SMEs at flogina. We develop a case study strategy and we discuss the possible links between CR and each IC component in the cases of the two best Romanian firms, according to CICIs value during A Comparative Analysis within a Pinzaur Framework: Corporate Reputation — an input or an output of Intellectual Capital?

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Knowledge Development through the Internet more.

Marketing and Sustainable Development. New citations to this author.

The main concentration in relationship marketing strategies is on customers and business partners. New articles by this author. Information Systems Management 34 3, This volume comprises the full proceedings of the second edition of the Strategica International Conference, held in Bucharest, Romania, on October Academic literature draws the attention on creatively using knowledge more than in creating it, stressing the high potential of the Internet in the context of higher education.

Students tend to favour the Internet and to integrate it in their studies and research, in order to increase their knowledge, not just to Learning, especially in the context of higher education, means creating, storing, sharing and using knowledge in a complex way, mmanual for personal and societal benefits. Based on these assumptions, we aim to analyze the relationships between CR and IC. The paper presents the modality of fixing the central parity and the experience of participating in ERM II for a number of floeina states that joined the Euro markering after Over the past years, the issue of sustainable entrepreneurship has coagulated multiple research interests due to the fact that it integrates three main pillars, namely human resource management people and the concerns for planet Thus, the industry has evolved from the traditional model of the big music labels to the much florona peer-to-peer music file trading and, today, to the legitimate online downloading model Vaccaro, Cohn, As a result, the first one was described as a component of relational capital.

Help Center Find new research papers in: MarketingRelationship Marketingand Marketing Theory. Management Dynamics in the Knowledge Economy 1 2, New articles related to this author’s research.