Buyology: Truth and Lies About Why We Buy () is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author. In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study. now. With the support of 20 leading scientists, Martin. Lindstrom and his global team has spent four years researching what Lindstrom calls our ‘buyology’.

Author: JoJozragore Fenriran
Country: Kazakhstan
Language: English (Spanish)
Genre: Music
Published (Last): 11 January 2011
Pages: 412
PDF File Size: 2.48 Mb
ePub File Size: 12.62 Mb
ISBN: 377-5-75408-677-6
Downloads: 53800
Price: Free* [*Free Regsitration Required]
Uploader: Kagagul

I marrin my world to be in order when I walk into a bookstore and see all the books on the shelves and “smell” the books and of course the coffee.

Buyology: Truth and Lies About Why We Buy and the New Science of Desire by Martin Lindstrom

I notice that these types of ads are still being shown and they are still ineffective. Goodreads helps you keep track of books you want to read. This is, without a doubt, the most useless book on marketing I buyollgy ever read. The real purpose of the book appears to be the promotion of the author’s own self-reported status as a marketing guru but truth be told, Lindstrom does have some interesting information to impart.

This was a nice and easy nonfiction read, seeming almost like a vacation after the intellectual beating offered by the likes of Steven Pinker and R.

You can help by adding to it. Faith Religion and Brands. Email required Address never made public.

Neuromarketing linndstrom an Self-Promoting Marketing Piece But Has Some Value Martin Lindstrom is a high energy marketing consultant who has a lot to say about himself, and while taking short rests from that activity provides some interesting information about the pruported subject of the book, neuromarketing.

The logo is secondary, because it’s not emotional. Will the control be primarily democratic or will it require bureaucratic, centralized organizations to manage it?


Buyology: Truth and Lies About Why We Buy and the New Science of Desire

Oct 21, Minutes Buy. Jul 31, Thomas rated it it was ok. I have a confession.

Do sexy models ads appeal more to same sex or to the opposite sex? Thanks for stopping by! Lindstrom often bases his hypotheses around people’s lack of engagement with the external world, making blase assertions that he doesn’t know why he buys Diesel jeans or an iPod, doesn’t remember what he ate for breakfast, doesn’t lindstrok where he was last week, etc. This chemical is often released whilst shopping, making us feel good about purchasing a product that we see and are automatically drawn to, regardless of whether we can afford it.

From the first page, the author seems more interested in convincing you how important he is than in conveying any substantive information. Winner Declared in Audio vs. Lindstrom explains the methods and mechanics used to judge our true buying tendencies.

For example, when test subjects are shown warning labels or specific brands do these appear on cigarette boxes or just as independent words? The reason machines were used instead of something much simpler, like questionnaires, is that we often do not know ourselves how we feel about a product.

Praise “A page-turner” — Newsweek ” Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning.

Do we like to purchase products to make us look younger or remind us of our childhood? High-End Luxury watches are often sold at a discount. Corporations, nations, companies candidates and brands can know our desires better than we do? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Lindstrom does a nice job of showing how effective various advertising strategies are. Oct 21, Minutes. One example involved the marketing of cars.


May 13, Erwin rated it really liked it. Martim of fragrances used already are — Honeydew Melon in Samsung to encourage electronic purchases — Meadow Grass in British Airways Business Lounge to simulate pleasant environment. This isn’t Dickens, dude, you’re not serialized. Hardcoverpages. The concepts are completely different; I’m sure whether a family knocks on wood matin throws spilled salt over one shoulder has little to no effect on the childrens’ development, while it makes sense that a family with a predictably comforting day-to-day routine of get up-brush teeth-eat breakfast-pack lunch-etc.

But cocktail party chatter does not a neuroscience book make. Lists with This Book. An eye-grabbing advertisement, a catchy slogan, an infectious jingle?

Though I can’t fully grasp the whole process of neuromarketing, since I am not a neuroscientist, the marketing part is useful for me. Download our Spring Fiction Sampler Now. How much do we know about why we buy? Apparently the billions spent on health campaigns are actually helping the tobacco industry — 10 million cigarettes are sold every minute.

Note that the nucleus accumbens, the same area that Lindstrom describes as showing a pronounced response in relation to cigarette warning labels, packs and subliminal imagery, is also activated by abstinence-induced cravings.

Surely, if that were not the case, nobody would ever quit. It doesn’t seem to make sense, but there is a simple explanation. What about the impact of social media?

If you can tolerate the marketing with the book itself, there’s enough here to make it a worthwhile read.